Hideaways was created in a cold Easterly wind on Sumner Beach in 1999. Pregnant, dissapointed and unable to source the diverse nursing tops we saw overseas. Nursing tops are celebrating nearly 25yrs (Emma Page), but here down under... no. A simple solution evolved... use the tried and tested designs with the best fabrics NZ had to offer. Created to be durable, long lasting and to keep pace with Aotearoa's ever changing climate.
We believe in function and fashion - just keep it simple. Motherhood alone is enough of a leap!